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View Item List tracks the total number of times visitors view collection, category, or product listing pages on your site.

Formula

View Item List = COUNT ( view_item_list events )

Formula Components


Example

Your store received 4,832 View Item List events in March, indicating strong browsing activity on collection pages.

How It Works

The Upstack pixel fires a View Item List event whenever a visitor lands on a collection, category, or product listing page. This includes pages that display multiple products in a grid or list format, such as “All Products,” category pages, or search results pages. Each page view counts as one event, regardless of how many products are displayed on the page.

When to Use


See all Awareness metrics →