Total revenue generated by all customers within 180 days (6 months) of their first purchase.
CLV 180 = SUM ( Customer Revenue ) WHERE days since first order ≤ 180
| Metric | Definition |
|---|
| Customer Revenue | Total revenue from all customer orders |
| days since first order ≤ 180 | Filters to orders placed within 180 days of each customer’s first purchase |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Analyzing customers acquired in January shows $127,800 in CLV 180:
| Cohort | Customers | First Orders | Repeat Orders (180d) | CLV 180 |
|---|
| January | 1,200 | $72,000 | $55,800 | $127,800 |
| February | 1,450 | $87,000 | $71,050 | $158,050 |
| March | 1,100 | $66,000 | $52,800 | $118,800 |
How It Works
CLV 180 sums all revenue from each customer’s orders within 180 days of their first purchase. This includes their initial order plus any repeat purchases made in that window. Unlike LTV 180 which calculates an average per customer, CLV 180 shows the total dollar value generated by the entire cohort—making it ideal for measuring aggregate cohort performance and ROI.
When to Use
| Scenario | Action |
|---|
| Measuring cohort ROI | Compare CLV 180 against total acquisition spend for the cohort |
| Budgeting acquisition spend | Set monthly acquisition budgets based on expected CLV 180 returns |
| Evaluating marketing campaigns | Track CLV 180 for customers acquired during specific campaigns |
| Forecasting 6-month revenue | Project total revenue from newly acquired customer cohorts |
| Metric | Relationship |
|---|
| CLV 90 | Shorter 90-day window for faster cohort performance signals |
| CLV 365 | Full-year total for complete cohort value assessment |
| LTV 180 | Average per-customer value (same 180-day window) |
| Total Revenue | Total revenue across all customers and timeframes |
