Average revenue generated per customer within 60 days of their first purchase.
LTV 60 = Total Revenue (60d Window) ÷ Customer Count
| Metric | Definition |
|---|
| Total Revenue | Sum of order revenue within 60 days of first purchase |
| Customer Count | Number of unique customers in the cohort |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Average |
Example
Customers acquired in January generated $89.50 average LTV within 60 days:
| Cohort | Customers | Total Revenue | LTV 60 |
|---|
| January 2024 | 1,247 | $111,612 | $89.50 |
| February 2024 | 1,089 | $103,455 | $95.00 |
| March 2024 | 1,456 | $116,480 | $80.00 |
How It Works
LTV 60 measures the cumulative revenue each customer generates within their first 60 days. Upstack tracks each customer’s first order date, then sums all subsequent orders within the 60-day window. The metric is calculated per cohort (customers acquired in the same period).
When to Use
| Scenario | Action |
|---|
| Evaluating acquisition quality | Compare 60-day LTV across marketing channels |
| Predicting long-term value | Use LTV 60 as an early indicator for LTV 90/180/365 |
| Setting CAC targets | Ensure customer acquisition cost stays below LTV 60 |
| Optimizing retention efforts | Identify cohorts with low early LTV for targeted campaigns |
| Metric | Relationship |
|---|
| LTV 30 | Shorter 30-day window for earliest value signal |
| LTV 90 | Extended 90-day window for fuller picture |
| LTV 180 | Captures mid-term customer value |
| Total Revenue | The numerator summed across all customers |
| New Customers | Contributes to the cohort customer count |
