LTV 60: 60-Day Customer Lifetime Value

Average revenue generated per customer within 60 days of their first purchase.

Formula

LTV 60 = Total Revenue (60d Window) ÷ Customer Count

Formula Components

Metric	Definition
Total Revenue	Sum of order revenue within 60 days of first purchase
Customer Count	Number of unique customers in the cohort

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Average

Example

Customers acquired in January generated $89.50 average LTV within 60 days:

Cohort	Customers	Total Revenue	LTV 60
January 2024	1,247	$111,612	$89.50
February 2024	1,089	$103,455	$95.00
March 2024	1,456	$116,480	$80.00

How It Works

LTV 60 measures the cumulative revenue each customer generates within their first 60 days. Upstack tracks each customer’s first order date, then sums all subsequent orders within the 60-day window. The metric is calculated per cohort (customers acquired in the same period).

When to Use

Scenario	Action
Evaluating acquisition quality	Compare 60-day LTV across marketing channels
Predicting long-term value	Use LTV 60 as an early indicator for LTV 90/180/365
Setting CAC targets	Ensure customer acquisition cost stays below LTV 60
Optimizing retention efforts	Identify cohorts with low early LTV for targeted campaigns

Metric	Relationship
LTV 30	Shorter 30-day window for earliest value signal
LTV 90	Extended 90-day window for fuller picture
LTV 180	Captures mid-term customer value
Total Revenue	The numerator summed across all customers
New Customers	Contributes to the cohort customer count

See all Lifetime Value metrics →

LTV 30 LTV 90d

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics