Formula
CLV 30 = SUM ( Customer Revenue ) WHERE days since first order ≤ 30
Formula Components
Example
Customers acquired in January generated $89,400 in total CLV 30:
This is the combined revenue from all 1,200 customers’ orders within their first 30 days. To get the average per customer ($74.50), divide by customer count—that metric is LTV 30.
How It Works
CLV 30 sums all revenue from each customer’s orders placed within 30 days of their first purchase. This includes initial orders plus any repeat purchases in that window. The metric captures total cohort value rather than per-customer averages, making it useful for aggregate financial analysis.When to Use
Related Metrics
See all Lifetime Value metrics →