Total revenue generated by all customers within 90 days of their first purchase.
CLV 90 = SUM ( Customer Revenue ) WHERE days since first order ≤ 90
| Metric | Definition |
|---|
| Customer Revenue | Total revenue from all customer orders |
| days since first order ≤ 90 | Filters to orders placed within 90 days of each customer’s first purchase |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your January cohort generated $153,000 in total revenue within their first 90 days:
| Cohort | Customers | CLV 90 |
|---|
| January 2024 | 1,200 | $153,000 |
| February 2024 | 980 | $118,580 |
| March 2024 | 1,450 | $195,750 |
How It Works
CLV 90 sums all revenue from orders placed within 90 days of each customer’s first purchase. Unlike LTV 90 which calculates the average per customer, CLV 90 shows the total dollar value realized from a cohort. This makes it useful for measuring aggregate revenue performance and forecasting cohort-level returns.
When to Use
| Scenario | Action |
|---|
| Cohort revenue tracking | Measure total revenue generated by acquisition cohorts |
| Budget forecasting | Project aggregate revenue from recent customer cohorts |
| Marketing ROI analysis | Compare total cohort revenue to total acquisition spend |
| Cohort comparison | Identify which acquisition periods generate more total value |
| Metric | Relationship |
|---|
| LTV 90 | Average revenue per customer (CLV 90 ÷ Customers) |
| CLV 180 | Extended 180-day total revenue window |
| CLV 365 | Full-year total cohort revenue |
| Total Revenue | All-time total revenue (not cohort-windowed) |
