CLV 90: 90-Day Cohort Lifetime Value

Total revenue generated by all customers within 90 days of their first purchase.

Formula

CLV 90 = SUM ( Customer Revenue ) WHERE days since first order ≤ 90

Formula Components

Metric	Definition
Customer Revenue	Total revenue from all customer orders
days since first order ≤ 90	Filters to orders placed within 90 days of each customer’s first purchase

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your January cohort generated $153,000 in total revenue within their first 90 days:

Cohort	Customers	CLV 90
January 2024	1,200	$153,000
February 2024	980	$118,580
March 2024	1,450	$195,750

The March cohort has the highest CLV 90 despite February having fewer customers—indicating stronger early purchase behavior in that acquisition period.

How It Works

CLV 90 sums all revenue from orders placed within 90 days of each customer’s first purchase. Unlike LTV 90 which calculates the average per customer, CLV 90 shows the total dollar value realized from a cohort. This makes it useful for measuring aggregate revenue performance and forecasting cohort-level returns.

When to Use

Scenario	Action
Cohort revenue tracking	Measure total revenue generated by acquisition cohorts
Budget forecasting	Project aggregate revenue from recent customer cohorts
Marketing ROI analysis	Compare total cohort revenue to total acquisition spend
Cohort comparison	Identify which acquisition periods generate more total value

Metric	Relationship
LTV 90	Average revenue per customer (CLV 90 ÷ Customers)
CLV 180	Extended 180-day total revenue window
CLV 365	Full-year total cohort revenue
Total Revenue	All-time total revenue (not cohort-windowed)

See all LTV metrics →

CLV 60 CLV 120

⌘I

METRICS

CLV 90: 90-Day Cohort Lifetime Value - Total

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​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics