Total revenue generated by all customers within 60 days of their first purchase—a cohort-level sum, not a per-customer average.
CLV 60 = SUM ( Customer Revenue ) WHERE days since first order ≤ 60
| Metric | Definition |
|---|
| Customer Revenue | Total revenue from all customer orders |
| days since first order ≤ 60 | Filters to orders placed within 60 days of each customer’s first purchase |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Customers acquired in January generated $142,800 in total CLV 60:
| Cohort | Customers | First Orders | Repeat Orders (60d) | CLV 60 |
|---|
| January | 1,200 | $72,000 | $70,800 | $142,800 |
How It Works
CLV 60 sums all revenue from each customer’s orders placed within 60 days of their first purchase. This includes initial orders plus any repeat purchases in that window. The metric captures total cohort value rather than per-customer averages, making it useful for aggregate financial analysis and comparing total returns across acquisition channels.
When to Use
| Scenario | Action |
|---|
| Evaluating acquisition spend | Compare CLV 60 to total acquisition cost for the cohort |
| Measuring campaign ROI | Track total revenue generated from a specific campaign’s customers |
| Forecasting cohort value | Use CLV 60 growth curves to project longer-term revenue |
| Budget allocation | Shift spend toward channels producing higher CLV 60 totals |
| Metric | Relationship |
|---|
| LTV 60 | Average per-customer value (CLV 60 ÷ Customers) |
| CLV 30 | Shorter 30-day cohort value window |
| CLV 90 | Extended 90-day cohort value window |
| New Customers | Cohort customer count |
