CLV 60: 60-Day Cohort Lifetime Value

Total revenue generated by all customers within 60 days of their first purchase—a cohort-level sum, not a per-customer average.

Formula

CLV 60 = SUM ( Customer Revenue ) WHERE days since first order ≤ 60

Formula Components

Metric	Definition
Customer Revenue	Total revenue from all customer orders
days since first order ≤ 60	Filters to orders placed within 60 days of each customer’s first purchase

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Customers acquired in January generated $142,800 in total CLV 60:

Cohort	Customers	First Orders	Repeat Orders (60d)	CLV 60
January	1,200	$72,000	$70,800	$142,800

This is the combined revenue from all 1,200 customers’ orders within their first 60 days. To get the average per customer ($119.00), divide by customer count—that metric is LTV 60.

How It Works

CLV 60 sums all revenue from each customer’s orders placed within 60 days of their first purchase. This includes initial orders plus any repeat purchases in that window. The metric captures total cohort value rather than per-customer averages, making it useful for aggregate financial analysis and comparing total returns across acquisition channels.

When to Use

Scenario	Action
Evaluating acquisition spend	Compare CLV 60 to total acquisition cost for the cohort
Measuring campaign ROI	Track total revenue generated from a specific campaign’s customers
Forecasting cohort value	Use CLV 60 growth curves to project longer-term revenue
Budget allocation	Shift spend toward channels producing higher CLV 60 totals

Metric	Relationship
LTV 60	Average per-customer value (CLV 60 ÷ Customers)
CLV 30	Shorter 30-day cohort value window
CLV 90	Extended 90-day cohort value window
New Customers	Cohort customer count

See all Lifetime Value metrics →

CLV 30 CLV 90 (Total)

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics