Formula
LTV 30 = Total Revenue (30d Window) ÷ Customer Count
Formula Components
Example
Customers acquired in January generated $127.50 average revenue within their first 30 days:
A customer who spent $80 on their first order and $60 on a second order within 30 days contributes $140 to the numerator. Orders placed after day 30 are excluded from this metric.
How It Works
LTV 30 cohorts customers by their initial order date, then sums all revenue from orders placed within 30 days of that first purchase. The total is divided by the number of customers in the cohort. This 30-day window captures early repeat purchase behavior before longer-term retention patterns emerge.When to Use
Related Metrics
See all LTV metrics →