View Contents: Product Page Views

The total number of times a product detail page was viewed on your store.

Formula

View Contents = COUNT ( Product Page Views )

Formula Components

Metric	Definition
Product Page Views	Each visit to a product page fires one View Content event, tracked by the Upstack pixel

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your skincare brand tracked 12,847 product page views last week:

Product	Views	Share
Vitamin C Serum	4,250	33%
Retinol Night Cream	3,100	24%
Hyaluronic Moisturizer	2,890	23%
SPF 50 Sunscreen	2,607	20%

How It Works

View Contents counts each time a visitor lands on a product detail page (PDP). This includes traffic from ads, organic search, email campaigns, and direct visits. Multiple views by the same visitor are counted separately.

When to Use

Scenario	Action
Identify trending products	Find which products attract the most interest
Measure ad effectiveness	Compare views before and after campaign launch
Calculate conversion rates	Divide Add to Carts or Purchases by View Contents
Optimize merchandising	Feature high-view, low-conversion products differently

Metric	Relationship
Add to Carts	Next step in funnel after viewing
View Content Rate	Views as percentage of sessions
VC to ATC Rate	Conversion rate from views to carts

See all Engagement metrics →

Engagement Cost per VC

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics