The total number of times a product detail page was viewed on your store.
View Contents = COUNT ( Product Page Views )
| Metric | Definition |
|---|
| Product Page Views | Each visit to a product page fires one View Content event, tracked by the Upstack pixel |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Count |
Example
Your skincare brand tracked 12,847 product page views last week:
| Product | Views | Share |
|---|
| Vitamin C Serum | 4,250 | 33% |
| Retinol Night Cream | 3,100 | 24% |
| Hyaluronic Moisturizer | 2,890 | 23% |
| SPF 50 Sunscreen | 2,607 | 20% |
How It Works
View Contents counts each time a visitor lands on a product detail page (PDP). This includes traffic from ads, organic search, email campaigns, and direct visits. Multiple views by the same visitor are counted separately.
When to Use
| Scenario | Action |
|---|
| Identify trending products | Find which products attract the most interest |
| Measure ad effectiveness | Compare views before and after campaign launch |
| Calculate conversion rates | Divide Add to Carts or Purchases by View Contents |
| Optimize merchandising | Feature high-view, low-conversion products differently |
| Metric | Relationship |
|---|
| Add to Carts | Next step in funnel after viewing |
| View Content Rate | Views as percentage of sessions |
| VC to ATC Rate | Conversion rate from views to carts |
