Formula
New Customer Shipping Cost = SUM ( Shipping Cost ) WHERE customer_type = new_customer
Formula Components
Example
Your store spent $3,120 on shipping for new customers last month:How It Works
New Customer Shipping Cost sums shipping expenses from orders where the customer is making their first purchase. Shipping costs are applied based on rules you configure—flat rate, weight-based, zone-based, or carrier-calculated. Customer type is determined by whether they have prior orders in your Shopify history.When to Use
Related Metrics
See all Fulfillment metrics →