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Product margin metrics help you understand the profitability of your products by comparing revenue to cost of goods sold. These metrics use product cost data from Shopify to calculate margins.

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Available Metrics

MetricDescription
Product Margin %Percentage of revenue retained after product costs

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Data Requirements

Product margin calculations require cost of goods data in Shopify. Configure product costs through:
  • Shopify inventory settings — Set cost per item on product variants
  • Shopify metafields — Store custom cost data for advanced scenarios
Learn how to configure contribution margin →