Data Source: Meta Ads, Google Ads, TikTok Ads (aggregated)
Metrics: 12
Metrics: 12
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| Blended Engagements | Total engagement actions | Measure overall interaction |
| Blended Cost per Engagement | Cost per engagement action | Evaluate engagement efficiency |
| Blended Engagement Rate | Engagements as % of impressions | Compare content performance |
| Blended Shares | Number of shares | Track viral potential |
| Blended Cost per Share | Cost per share | Viral reach cost |
| Blended Reactions | Emoji reactions received | Emotional response |
| Blended Cost per Reaction | Cost per reaction | Reaction efficiency |
| Blended Likes | Number of likes | Basic approval signal |
| Blended Cost per Like | Cost per like | Like efficiency |
| Blended Comments | Number of comments | Conversation driver |
| Blended Cost per Comment | Cost per comment | Comment efficiency |
| Blended Saves | Number of saves | Content bookmarking |
| Blended Cost per Save | Cost per save | Save efficiency |
How These Metrics Relate
Engagement metrics capture different levels of user investment:- Likes = lowest friction, quick approval
- Reactions = emotional response (loves, wows, etc.)
- Comments = active conversation participation
- Shares = highest value, extends reach organically
- Saves = future reference intent
Choosing the Right Metric
- Brand awareness: Track Engagements and Engagement Rate
- Viral campaigns: Focus on Shares
- Content quality: Compare Engagement Rate across creatives
- Community building: Monitor Comments and Reactions
- Future intent: Track Saves for purchase consideration