Blended Engagements: Total Social Ad Interactions

Blended Engagements measures total social interactions on your ads across all advertising channels.

Formula

Blended Engagements = Blended Likes + Blended Comments + Blended Shares + Blended Reactions

Formula Components

Metric	Definition
Blended Likes	Total likes on your ads across all channels
Blended Comments	Total comments on your ads across all channels
Blended Shares	Total shares of your ads across all channels
Blended Reactions	Total reactions (likes, loves, etc.) across all channels

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your ads generated 12,450 total engagements last month across all platforms.

Platform	Engagements	% of Total
Meta Ads	7,820	62.8%
TikTok Ads	3,180	25.5%
Google Ads	1,450	11.7%

How It Works

Blended Engagements aggregates all social interactions from your advertising accounts—including likes, comments, shares, and reactions. The metric pulls data from Meta, Google, and TikTok to provide a unified view of ad engagement.

When to Use

Scenario	Action
Comparing overall engagement across platforms	Use blended view to see total reach
Measuring content resonance	High engagements indicate compelling creative
Optimizing ad creative	Compare engagement rates between ad variations
Reporting to stakeholders	Show total social proof across all channels

Metric	Relationship
Blended Shares	Subset: content sharing actions
Blended Reactions	Subset: likes, loves, and other reactions
Blended Comments	Subset: comment interactions

See all Blended Engagement metrics →

Blended Engagement Blended Engagement Rate

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics