Blended Engagements measures total social interactions on your ads across all advertising channels.
Blended Engagements = Blended Likes + Blended Comments + Blended Shares + Blended Reactions
| Metric | Definition |
|---|
| Blended Likes | Total likes on your ads across all channels |
| Blended Comments | Total comments on your ads across all channels |
| Blended Shares | Total shares of your ads across all channels |
| Blended Reactions | Total reactions (likes, loves, etc.) across all channels |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your ads generated 12,450 total engagements last month across all platforms.
| Platform | Engagements | % of Total |
|---|
| Meta Ads | 7,820 | 62.8% |
| TikTok Ads | 3,180 | 25.5% |
| Google Ads | 1,450 | 11.7% |
How It Works
Blended Engagements aggregates all social interactions from your advertising accounts—including likes, comments, shares, and reactions. The metric pulls data from Meta, Google, and TikTok to provide a unified view of ad engagement.
When to Use
| Scenario | Action |
|---|
| Comparing overall engagement across platforms | Use blended view to see total reach |
| Measuring content resonance | High engagements indicate compelling creative |
| Optimizing ad creative | Compare engagement rates between ad variations |
| Reporting to stakeholders | Show total social proof across all channels |
| Metric | Relationship |
|---|
| Blended Shares | Subset: content sharing actions |
| Blended Reactions | Subset: likes, loves, and other reactions |
| Blended Comments | Subset: comment interactions |
