Blended Cost Per Share measures the average cost to generate one share of your ads across all connected advertising platforms.
Blended Cost Per Share = Blended Spend ÷ Blended Shares
| Metric | Definition |
|---|
| Blended Spend | Total advertising spend aggregated across all platforms |
| Blended Shares | Total shares of your ads aggregated across all platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns generated 2,500 shares across all platforms with a total spend of $5,000.
| Platform | Spend | Shares | Cost Per Share |
|---|
| Meta | $2,500 | 1,800 | $1.39 |
| TikTok | $2,500 | 700 | $3.57 |
| Blended | $5,000 | 2,500 | $2.00 |
How It Works
Blended Cost Per Share divides your total ad spend by the total number of shares across all connected platforms. This gives you a unified view of how efficiently your budget generates viral engagement, regardless of which platform drives the shares.
When to Use
| Scenario | Action |
|---|
| Comparing viral efficiency | Benchmark cost per share against industry standards |
| Optimizing for shareability | Identify which creative assets generate shares most cost-effectively |
| Budget allocation | Shift spend toward platforms with lower cost per share |
| Campaign planning | Set target cost per share for awareness campaigns |
| Metric | Relationship |
|---|
| Blended Spend | Numerator in this calculation |
| Blended Shares | Denominator in this calculation |
| Blended Cost Per Engagement | Broader engagement efficiency metric |
