Blended View-Through Conversions counts users who saw your ad, did not click, but converted later—aggregated across all connected ad platforms.
Blended View-Through Conversions = COUNT ( Conversions ) WHERE attribution = view-through
| Metric | Definition |
|---|
| Blended All Conversions | Total conversions attributed to advertising across all platforms |
| attribution = view-through | Filters to conversions where the user viewed but did not click the ad before converting |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns generated 847 view-through conversions last month across all platforms.
| Platform | Impressions | VT Conversions | VT Rate |
|---|
| Meta | 125,000 | 412 | 0.33% |
| Google | 98,000 | 287 | 0.29% |
| TikTok | 67,000 | 148 | 0.22% |
How It Works
Each ad platform tracks when users view your ads without clicking. If those users later convert within the platform’s attribution window, the conversion is credited as view-through. Upstack aggregates these counts across Meta, Google, and TikTok for a unified view.
When to Use
| Scenario | Action |
|---|
| Measuring brand awareness impact | Compare VT vs click-through conversion ratios |
| Evaluating display/video campaigns | VT conversions indicate passive ad influence |
| Attribution window analysis | Assess how ad viewing affects conversion timing |
| Platform comparison | Identify which channels drive passive engagement |
| Metric | Relationship |
|---|
| Blended All Conversions | Total conversions including click and view-through |
| Blended Purchases | Purchase-specific conversions across platforms |
| Blended Impressions | Total ad views that drive VT conversions |
