The cost per social engagement on your ads, aggregated across all advertising platforms.
Blended Cost Per Engagement = Blended Spend ÷ Blended Engagements
| Metric | Definition |
|---|
| Blended Spend | Total ad spend across all platforms |
| Blended Engagements | Total social engagements across platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns spent $12,000 and generated 8,000 engagements this month:
| Platform | Spend | Engagements | CPE |
|---|
| Meta Ads | $6,500 | 5,200 | $1.25 |
| Google Ads | $3,000 | 1,500 | $2.00 |
| TikTok Ads | $2,500 | 1,300 | $1.92 |
| Blended | $12,000 | 8,000 | $1.50 |
How It Works
Blended CPE divides total ad spend by the sum of all social engagements across Meta, Google, and TikTok. Lower CPE indicates more efficient engagement per dollar.
When to Use
| Scenario | Action |
|---|
| Benchmark engagement efficiency | Compare CPE across platforms and campaigns |
| Optimize social campaigns | Shift budget toward platforms with lower CPE |
| Evaluate creative performance | Test which creatives drive engagement at lower cost |
| Metric | Relationship |
|---|
| Blended Spend | Numerator in CPE calculation |
| Blended Engagements | Denominator in CPE calculation |
| Blended CPM | Cost per 1,000 impressions |
