Blended Shares: Total Ad Shares Across Channels

Blended Shares measures the total number of times users shared your ads across all advertising channels.

Formula

Blended Shares = SUM ( Shares ) across all ad platforms

Formula Components

Metric	Definition
Meta Shares	Shares of your ads on Meta platforms
Google Shares	Shares of your ads on Google platforms
TikTok Shares	Shares of your ads on TikTok

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your ads were shared 2,340 times last month across all platforms.

Platform	Shares	% of Total
Meta Ads	1,520	65.0%
TikTok Ads	680	29.1%
Google Ads	140	5.9%

How It Works

Blended Shares aggregates share actions from all your advertising accounts. When users share your ad content with their network, it extends your organic reach. The metric pulls share data from Meta, Google, and TikTok to provide a unified view.

When to Use

Scenario	Action
Measuring viral potential	High shares indicate content worth spreading
Optimizing for organic reach	Compare share rates between ad creatives
Evaluating content resonance	Shares show audience finds content valuable
Cross-platform performance	Compare sharing behavior across channels

Metric	Relationship
Blended Engagements	Parent: total engagement including shares
Blended Reactions	Sibling: likes and reaction interactions
Blended Comments	Sibling: comment interactions

See all Blended Engagement metrics →

Blended Comments Blended Saves

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics