Blended Likes measures the total number of likes on your ads across all connected advertising platforms.
Blended Likes = SUM ( Likes ) across all ad platforms
| Metric | Definition |
|---|
| Meta Likes | Likes on your ads from Meta Ads campaigns |
| Google Likes | Likes on your ads from Google Ads campaigns |
| TikTok Likes | Likes on your ads from TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your ads received 8,432 likes across all platforms last month.
| Platform | Likes | Share |
|---|
| Meta Ads | 5,210 | 62% |
| TikTok Ads | 2,890 | 34% |
| Google Ads | 332 | 4% |
How It Works
Blended Likes aggregates like counts from Meta, Google, and TikTok into a single metric. Each platform reports likes differently—Meta includes post reactions, TikTok counts video likes, and Google tracks engagement signals. This metric combines them for a unified view.
When to Use
| Scenario | Action |
|---|
| Comparing creative performance | Higher likes indicate stronger audience resonance |
| Measuring brand sentiment | Track likes over time to gauge audience approval |
| Evaluating ad formats | Compare likes across video, image, and carousel ads |
| Cross-platform benchmarking | Identify which platforms drive the most engagement |
| Metric | Relationship |
|---|
| Blended Reactions | Broader engagement including all reaction types |
| Blended Engagements | Total interactions including likes, comments, shares |
| Blended Comments | Measures conversation volume vs passive approval |
