Blended Saves counts the total number of times users saved or bookmarked your ads across all connected advertising platforms.
Blended Saves = SUM ( Saves ) across all ad platforms
| Metric | Definition |
|---|
| Meta Saves | Saves from Meta Ads campaigns |
| Google Saves | Saves from Google Ads campaigns |
| TikTok Saves | Saves from TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your ads received 2,847 saves last month across platforms.
| Platform | Saves | Share |
|---|
| Meta | 1,523 | 53% |
| TikTok | 892 | 31% |
| Google | 432 | 16% |
How It Works
Blended Saves aggregates save and bookmark actions from all connected advertising platforms into a single metric. When users save your ad for later viewing, each platform reports this engagement, and Upstack combines them for a unified view.
When to Use
| Scenario | Action |
|---|
| Content resonance | High saves indicate ads worth revisiting |
| Purchase intent signals | Saves often precede conversions |
| Creative optimization | Compare save rates across ad variants |
| Audience insights | Identify which audiences save most |
| Metric | Relationship |
|---|
| Blended Engagements | Total engagement including saves |
| Blended Likes | Another engagement signal |
| Blended Shares | Viral engagement metric |
