Blended Comments measures the total number of comments on your ads across all connected advertising platforms.
Blended Comments = SUM ( Comments ) across all ad platforms
| Metric | Definition |
|---|
| Meta Comments | Comments on your ads from Meta Ads campaigns |
| Google Comments | Comments on your ads from Google Ads campaigns |
| TikTok Comments | Comments on your ads from TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your brand ran a multi-channel product launch campaign in April, generating 4,156 total comments across all platforms.
| Platform | Comments | Insight |
|---|
| Meta Ads | 2,341 | Strong engagement on Facebook and Instagram |
| TikTok Ads | 1,512 | High conversation on video content |
| Google Ads | 303 | Lower comment volume on YouTube |
How It Works
Blended Comments aggregates comment counts from all connected advertising platforms. Each platform reports comments based on their own counting methodology—the blended total provides a unified view of conversation volume across your entire paid media presence.
When to Use
| Scenario | Action |
|---|
| Cross-platform campaign comparison | Compare total engagement volume across multi-channel campaigns |
| Identifying high-conversation creatives | Find which ads spark the most discussion regardless of platform |
| Measuring brand awareness impact | Track overall audience interaction with your advertising |
| Detecting viral moments | Monitor spikes in cross-platform conversation |
| Metric | Relationship |
|---|
| Blended Engagements | Parent metric including comments, shares, and reactions |
| Blended Shares | Measures share/repost volume across channels |
| Blended Reactions | Measures likes and reactions across channels |
