Blended Cost Per Like measures how much you pay for each like across all your advertising platforms combined.
Blended Cost Per Like = Blended Spend ÷ Blended Likes
| Metric | Definition |
|---|
| Blended Spend | Total ad spend aggregated across all platforms |
| Blended Likes | Total likes on ads across all platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns generated 12,500 likes with $2,500 total spend across Meta, TikTok, and Google—yielding a blended cost per like of $0.20.
How It Works
Blended Cost Per Like aggregates total spend and total likes from Meta, Google, and TikTok, then calculates the combined cost per like. This gives you a single efficiency metric across all platforms rather than evaluating each separately.
When to Use
| Scenario | Action |
|---|
| Comparing cross-platform engagement efficiency | Use blended CPL as your unified benchmark |
| Budget allocation decisions | Shift spend toward platforms with lower CPL |
| Campaign performance review | Track blended CPL trends over time |
| Setting engagement cost targets | Establish CPL thresholds for new campaigns |
| Metric | Relationship |
|---|
| Blended Spend | Numerator in this calculation |
| Blended Likes | Denominator in this calculation |
| Blended Cost Per Engagement | Broader engagement efficiency metric |
