The cost per comment on your ads, aggregated across all advertising platforms.
Blended Cost Per Comment = Blended Spend ÷ Blended Comments
| Metric | Definition |
|---|
| Blended Spend | Total ad spend across platforms |
| Blended Comments | Total comments across platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns spent $2,540 and generated 127 comments—yielding $20.00 cost per comment. Meta drove comments at $17.65 while TikTok cost $26.67 per comment.
How It Works
Divides total ad spend by total comments across all platforms. Lower values mean more cost-efficient comment generation.
When to Use
| Scenario | Action |
|---|
| Engagement efficiency | Compare cost to acquire comments across campaigns |
| Budget optimization | Identify platforms with lower engagement costs |
| Creative testing | Measure which ads drive cost-efficient conversations |
| Metric | Relationship |
|---|
| Blended Spend | Numerator (total spend) |
| Blended Comments | Denominator (total comments) |
| Blended Cost Per Engagement | Broader engagement efficiency |
