The percentage of impressions that resulted in an engagement, aggregated across all ad platforms.
Blended Engagement Rate = ( Blended Engagements ÷ Blended Impressions ) × 100
| Metric | Definition |
|---|
| Blended Engagements | Total interactions (likes, comments, shares, clicks) across platforms |
| Blended Impressions | Total times ads were shown across platforms |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your cross-platform campaign generated 2,850 engagements from 95,000 impressions:
| Platform | Impressions | Engagements | Rate |
|---|
| Meta | 50,000 | 1,500 | 3.0% |
| TikTok + Google | 45,000 | 1,350 | 3.0% |
| Blended | 95,000 | 2,850 | 3.0% |
How It Works
Blended Engagement Rate aggregates engagement data from Meta, Google, and TikTok. Each platform defines engagement differently (reactions, clicks, likes), but the blended rate normalizes by total impressions for cross-platform comparison.
When to Use
| Scenario | Action |
|---|
| Comparing platform performance | Identify which platform drives highest engagement |
| Budget allocation decisions | Shift spend toward platforms with higher engagement rates |
| Creative performance analysis | Use as a leading indicator of ad resonance |
| Metric | Relationship |
|---|
| Blended Engagements | The numerator (total interactions) |
| Blended Impressions | The denominator (times shown) |
| Blended CTR | Click-specific engagement measure |
