Blended Reactions: Total Ad Reaction Interactions

Blended Reactions measures the total number of reactions (likes, love, etc.) on your ads across all advertising channels.

Formula

Blended Reactions = SUM ( Reactions ) across all ad platforms

Formula Components

Metric	Definition
Meta Reactions	Reactions on Meta ads (like, love, haha, wow, sad, angry)
Google Reactions	Reactions on Google ads where available
TikTok Reactions	Reactions on TikTok ads (likes, hearts)

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your ads received 8,940 total reactions last month across all platforms.

Platform	Reactions	% of Total
Meta Ads	5,620	62.9%
TikTok Ads	2,810	31.4%
Google Ads	510	5.7%

How It Works

Blended Reactions aggregates all emotional response interactions from your advertising accounts. This includes likes, loves, and other reaction types across Meta, Google, and TikTok platforms to provide a unified view of how audiences emotionally respond to your ads.

When to Use

Scenario	Action
Measuring emotional resonance	High reactions indicate content that evokes response
Comparing platform performance	See which platform drives more emotional engagement
Optimizing creative direction	Use reaction data to guide ad creative strategy
Tracking social proof	Reactions contribute to perceived ad credibility

Metric	Relationship
Blended Engagements	Parent: reactions are a component of total engagements
Blended Likes	Subset: like reactions specifically
Blended Shares	Sibling: sharing actions on ads

See all Blended Engagement metrics →

Blended Saves Blended CPE

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics