Blended Reactions measures the total number of reactions (likes, love, etc.) on your ads across all advertising channels.
Blended Reactions = SUM ( Reactions ) across all ad platforms
| Metric | Definition |
|---|
| Meta Reactions | Reactions on Meta ads (like, love, haha, wow, sad, angry) |
| Google Reactions | Reactions on Google ads where available |
| TikTok Reactions | Reactions on TikTok ads (likes, hearts) |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your ads received 8,940 total reactions last month across all platforms.
| Platform | Reactions | % of Total |
|---|
| Meta Ads | 5,620 | 62.9% |
| TikTok Ads | 2,810 | 31.4% |
| Google Ads | 510 | 5.7% |
How It Works
Blended Reactions aggregates all emotional response interactions from your advertising accounts. This includes likes, loves, and other reaction types across Meta, Google, and TikTok platforms to provide a unified view of how audiences emotionally respond to your ads.
When to Use
| Scenario | Action |
|---|
| Measuring emotional resonance | High reactions indicate content that evokes response |
| Comparing platform performance | See which platform drives more emotional engagement |
| Optimizing creative direction | Use reaction data to guide ad creative strategy |
| Tracking social proof | Reactions contribute to perceived ad credibility |
| Metric | Relationship |
|---|
| Blended Engagements | Parent: reactions are a component of total engagements |
| Blended Likes | Subset: like reactions specifically |
| Blended Shares | Sibling: sharing actions on ads |
