Video views where 100% (completion) of the video was watched, aggregated across all connected ad platforms.
Blended Video Views (100%) = SUM ( Video Views at 100% ) across Meta, Google, TikTok
| Metric | Definition |
|---|
| Meta Video Views at 100% | Completed video views on Meta Ads |
| Google Video Views at 100% | Completed video views on Google Ads |
| TikTok Video Views at 100% | Completed video views on TikTok Ads |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
A furniture brand ran video ads across Meta, Google, and TikTok promoting a 30-second product showcase.
| Platform | Video Views at 100% | % of Total |
|---|
| Meta Ads | 12,400 | 48% |
| Google Ads | 8,200 | 32% |
| TikTok Ads | 5,100 | 20% |
| Blended Total | 25,700 | 100% |
How It Works
This metric aggregates complete video views (100% watched) from all connected advertising platforms into a single blended total. Each platform defines “100% viewed” as watching the entire video duration from start to finish.
When to Use
| Scenario | Action |
|---|
| Measuring true engagement | Compare 100% views to partial views to assess content quality |
| Evaluating creative performance | Higher completion rates indicate compelling content |
| Cross-platform comparison | Identify which platform delivers most engaged viewers |
| Retargeting audiences | Build audiences from users who watched entire videos |
| Metric | Relationship |
|---|
| Blended Video Views (75%) | Viewers who watched at least 75% |
| Blended Video Views | All video plays regardless of duration |
| Blended ThruPlay Views | 15s or complete view metric |
