Blended Video Views at 100%: Complete Video Plays

Video views where 100% (completion) of the video was watched, aggregated across all connected ad platforms.

Formula

Blended Video Views (100%) = SUM ( Video Views at 100% ) across Meta, Google, TikTok

Formula Components

Metric	Definition
Meta Video Views at 100%	Completed video views on Meta Ads
Google Video Views at 100%	Completed video views on Google Ads
TikTok Video Views at 100%	Completed video views on TikTok Ads

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

A furniture brand ran video ads across Meta, Google, and TikTok promoting a 30-second product showcase.

Platform	Video Views at 100%	% of Total
Meta Ads	12,400	48%
Google Ads	8,200	32%
TikTok Ads	5,100	20%
Blended Total	25,700	100%

How It Works

This metric aggregates complete video views (100% watched) from all connected advertising platforms into a single blended total. Each platform defines “100% viewed” as watching the entire video duration from start to finish.

When to Use

Scenario	Action
Measuring true engagement	Compare 100% views to partial views to assess content quality
Evaluating creative performance	Higher completion rates indicate compelling content
Cross-platform comparison	Identify which platform delivers most engaged viewers
Retargeting audiences	Build audiences from users who watched entire videos

Metric	Relationship
Blended Video Views (75%)	Viewers who watched at least 75%
Blended Video Views	All video plays regardless of duration
Blended ThruPlay Views	15s or complete view metric

See all Blended Video metrics →

Blended 75% Views Blended CPV

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics