Blended Video Views at 50%: Measure Video Engagement

Blended Video Views at 50% counts the total number of times your video ads were watched to at least the halfway point across all connected ad platforms.

Formula

Blended Video Views (50%) = SUM ( Video Views at 50% ) across Meta, Google, TikTok

Formula Components

Metric	Definition
Meta Video Views at 50%	Video views reaching 50% on Meta Ads
Google Video Views at 50%	Video views reaching 50% on Google Ads
TikTok Video Views at 50%	Video views reaching 50% on TikTok Ads

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your video campaign generated 12,450 views at 50% last week across all platforms.

Platform	Video Views at 50%	Share
Meta Ads	7,200	57.8%
Google Ads	3,100	24.9%
TikTok Ads	2,150	17.3%
Total	12,450	100%

How It Works

This metric aggregates video views that reached the 50% completion mark from Meta Ads, Google Ads, and TikTok Ads into a single blended number. It provides a unified view of mid-point engagement across your video campaigns without needing to check each platform separately.

When to Use

Scenario	Action
Comparing video engagement across platforms	Use blended 50% views as a unified benchmark
Measuring content quality	Higher 50% views indicate compelling video content
Identifying drop-off points	Compare 25%, 50%, 75%, 100% views to find where viewers leave
Optimizing video length	Low 50% completion suggests videos may be too long

Metric	Relationship
Blended Video Views (25%)	Earlier engagement threshold
Blended Video Views (75%)	Later engagement threshold
Blended Video Views (100%)	Full video completions

See all Blended Video metrics →

Blended 25% Views Blended 75% Views

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics