Blended Video Views at 50% counts the total number of times your video ads were watched to at least the halfway point across all connected ad platforms.
Blended Video Views (50%) = SUM ( Video Views at 50% ) across Meta, Google, TikTok
| Metric | Definition |
|---|
| Meta Video Views at 50% | Video views reaching 50% on Meta Ads |
| Google Video Views at 50% | Video views reaching 50% on Google Ads |
| TikTok Video Views at 50% | Video views reaching 50% on TikTok Ads |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your video campaign generated 12,450 views at 50% last week across all platforms.
| Platform | Video Views at 50% | Share |
|---|
| Meta Ads | 7,200 | 57.8% |
| Google Ads | 3,100 | 24.9% |
| TikTok Ads | 2,150 | 17.3% |
| Total | 12,450 | 100% |
How It Works
This metric aggregates video views that reached the 50% completion mark from Meta Ads, Google Ads, and TikTok Ads into a single blended number. It provides a unified view of mid-point engagement across your video campaigns without needing to check each platform separately.
When to Use
| Scenario | Action |
|---|
| Comparing video engagement across platforms | Use blended 50% views as a unified benchmark |
| Measuring content quality | Higher 50% views indicate compelling video content |
| Identifying drop-off points | Compare 25%, 50%, 75%, 100% views to find where viewers leave |
| Optimizing video length | Low 50% completion suggests videos may be too long |
| Metric | Relationship |
|---|
| Blended Video Views (25%) | Earlier engagement threshold |
| Blended Video Views (75%) | Later engagement threshold |
| Blended Video Views (100%) | Full video completions |
