Blended Video Views at 25%: Partial Watch Metric

Blended Video Views at 25% counts video views where at least 25% of your video ad was watched, aggregated across all connected ad platforms.

Formula

Blended Video Views (25%) = COUNT ( Video Views ) WHERE watch_progress ≥ 25%

Formula Components

Metric	Definition
Blended Video Views	Total number of times your video ad started playing
watch_progress ≥ 25%	Filter for views reaching at least 25% completion

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your video campaign received 12,450 views at 25% last week across all platforms.

Platform	Total Views	25% Views	Drop-off Rate
Meta	8,200	6,150	25%
Google	3,100	2,480	20%
TikTok	4,500	3,820	15%

How It Works

When a viewer watches at least 25% of your video ad, each platform records a 25% view event. Upstack aggregates these counts across Meta, Google, and TikTok to show your total early engagement.

When to Use

Scenario	Action
High impressions, low 25% views	Improve video hook in first 2-3 seconds
Comparing creative performance	Use 25% views to identify engaging intros
Funnel analysis	Compare 25% → 50% → 75% progression
Budget allocation	Shift spend to platforms with higher 25% rates

Metric	Relationship
Blended Video Views	Total views before filtering by watch progress
Blended Video Views (50%)	Next milestone in viewer engagement
Blended Video Views (75%)	Near-complete video watches

See all Blended Video metrics →

Blended 30s Views Blended 50% Views

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics