Blended Video Views at 25% counts video views where at least 25% of your video ad was watched, aggregated across all connected ad platforms.
Blended Video Views (25%) = COUNT ( Video Views ) WHERE watch_progress ≥ 25%
| Metric | Definition |
|---|
| Blended Video Views | Total number of times your video ad started playing |
| watch_progress ≥ 25% | Filter for views reaching at least 25% completion |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your video campaign received 12,450 views at 25% last week across all platforms.
| Platform | Total Views | 25% Views | Drop-off Rate |
|---|
| Meta | 8,200 | 6,150 | 25% |
| Google | 3,100 | 2,480 | 20% |
| TikTok | 4,500 | 3,820 | 15% |
How It Works
When a viewer watches at least 25% of your video ad, each platform records a 25% view event. Upstack aggregates these counts across Meta, Google, and TikTok to show your total early engagement.
When to Use
| Scenario | Action |
|---|
| High impressions, low 25% views | Improve video hook in first 2-3 seconds |
| Comparing creative performance | Use 25% views to identify engaging intros |
| Funnel analysis | Compare 25% → 50% → 75% progression |
| Budget allocation | Shift spend to platforms with higher 25% rates |
| Metric | Relationship |
|---|
| Blended Video Views | Total views before filtering by watch progress |
| Blended Video Views (50%) | Next milestone in viewer engagement |
| Blended Video Views (75%) | Near-complete video watches |
