Video views where at least 15 seconds of the video was watched, aggregated across all connected ad platforms.
Blended Video Views (15s) = SUM ( Video Views ≥ 15s ) across all platforms
| Metric | Definition |
|---|
| Meta 15s Video Views | Video views reaching 15s on Meta Ads |
| Google 15s Video Views | Video views reaching 15s on Google Ads |
| TikTok 15s Video Views | Video views reaching 15s on TikTok Ads |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your video campaigns generated 24,500 15-second views this week:
| Platform | 15s Views | Share |
|---|
| Meta Ads | 14,200 | 58% |
| Google Ads | 6,850 | 28% |
| TikTok Ads | 3,450 | 14% |
How It Works
This metric counts video views where the viewer watched at least 15 seconds. It aggregates equivalent metrics from each ad platform into a single cross-channel view. This threshold indicates meaningful engagement beyond initial impressions.
When to Use
| Scenario | Action |
|---|
| Measuring video engagement | Compare engaged viewing across platforms |
| Evaluating creative quality | Higher 15s views indicate compelling content |
| Optimizing video length | Determine if viewers stay past the 15s mark |
| Comparing to ThruPlay | Understand viewing behavior progression |
| Metric | Relationship |
|---|
| Blended Video Views | Total views (this metric filters for 15s+) |
| Blended Video Views (30s) | Views with 30+ seconds watched |
| Blended ThruPlay Views | Completed/15s threshold metric |
