Blended Video Views 15s: Cross-Platform Video Engagement

Video views where at least 15 seconds of the video was watched, aggregated across all connected ad platforms.

Formula

Blended Video Views (15s) = SUM ( Video Views ≥ 15s ) across all platforms

Formula Components

Metric	Definition
Meta 15s Video Views	Video views reaching 15s on Meta Ads
Google 15s Video Views	Video views reaching 15s on Google Ads
TikTok 15s Video Views	Video views reaching 15s on TikTok Ads

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your video campaigns generated 24,500 15-second views this week:

Platform	15s Views	Share
Meta Ads	14,200	58%
Google Ads	6,850	28%
TikTok Ads	3,450	14%

How It Works

This metric counts video views where the viewer watched at least 15 seconds. It aggregates equivalent metrics from each ad platform into a single cross-channel view. This threshold indicates meaningful engagement beyond initial impressions.

When to Use

Scenario	Action
Measuring video engagement	Compare engaged viewing across platforms
Evaluating creative quality	Higher 15s views indicate compelling content
Optimizing video length	Determine if viewers stay past the 15s mark
Comparing to ThruPlay	Understand viewing behavior progression

Metric	Relationship
Blended Video Views	Total views (this metric filters for 15s+)
Blended Video Views (30s)	Views with 30+ seconds watched
Blended ThruPlay Views	Completed/15s threshold metric

See all Blended Video metrics →

Blended ThruPlay Views Blended 30s Views

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics