Blended Cost Per ThruPlay: Cross-Platform Video Efficiency

The cost per completed or 15-second video view across all connected advertising platforms.

Formula

Blended Cost Per ThruPlay = Blended Spend ÷ Blended ThruPlay Views

Formula Components

Metric	Definition
Blended Spend	Total amount spent on advertising across all platforms
Blended ThruPlay Views	Video views watched to completion or for at least 15 seconds

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your video campaigns spent $8,500 and generated 425,000 ThruPlay views this month:

Channel	Spend	ThruPlay Views	Cost Per ThruPlay
Meta Ads	$5,000	250,000	$0.020
Google Ads	$2,000	100,000	$0.020
TikTok Ads	$1,500	75,000	$0.020
Blended	$8,500	425,000	$0.020

How It Works

Blended Cost Per ThruPlay divides your total ad spend by the number of ThruPlay views across all connected platforms. A ThruPlay counts when users watch to completion or for at least 15 seconds—measuring meaningful video engagement rather than passive impressions.

When to Use

Scenario	Action
Comparing video creative performance	Identify which videos drive engagement at lower cost
Optimizing for brand awareness	Track cost efficiency of meaningful video views
Budget allocation decisions	Shift spend toward channels with lower cost per ThruPlay
Benchmarking against CPV	Compare ThruPlay efficiency to general video view costs

Metric	Relationship
Blended Spend	The numerator in Cost Per ThruPlay calculation
Blended ThruPlay Views	The denominator in Cost Per ThruPlay calculation
Blended CPV	Cost per any video view (less strict than ThruPlay)

See all Blended Video metrics →

Blended CPV Orders

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics