The cost per completed or 15-second video view across all connected advertising platforms.
Blended Cost Per ThruPlay = Blended Spend ÷ Blended ThruPlay Views
| Metric | Definition |
|---|
| Blended Spend | Total amount spent on advertising across all platforms |
| Blended ThruPlay Views | Video views watched to completion or for at least 15 seconds |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your video campaigns spent $8,500 and generated 425,000 ThruPlay views this month:
| Channel | Spend | ThruPlay Views | Cost Per ThruPlay |
|---|
| Meta Ads | $5,000 | 250,000 | $0.020 |
| Google Ads | $2,000 | 100,000 | $0.020 |
| TikTok Ads | $1,500 | 75,000 | $0.020 |
| Blended | $8,500 | 425,000 | $0.020 |
How It Works
Blended Cost Per ThruPlay divides your total ad spend by the number of ThruPlay views across all connected platforms. A ThruPlay counts when users watch to completion or for at least 15 seconds—measuring meaningful video engagement rather than passive impressions.
When to Use
| Scenario | Action |
|---|
| Comparing video creative performance | Identify which videos drive engagement at lower cost |
| Optimizing for brand awareness | Track cost efficiency of meaningful video views |
| Budget allocation decisions | Shift spend toward channels with lower cost per ThruPlay |
| Benchmarking against CPV | Compare ThruPlay efficiency to general video view costs |
| Metric | Relationship |
|---|
| Blended Spend | The numerator in Cost Per ThruPlay calculation |
| Blended ThruPlay Views | The denominator in Cost Per ThruPlay calculation |
| Blended CPV | Cost per any video view (less strict than ThruPlay) |
