The total number of times your video ads were watched across all advertising platforms.
Blended Video Views = SUM ( Video Views ) across all ad platforms
| Metric | Definition |
|---|
| Meta Video Views | Video views from Meta Ads campaigns |
| Google Video Views | Video views from Google Ads campaigns |
| TikTok Video Views | Video views from TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your video campaigns generated 142,500 views across platforms this week:
| Platform | Views | Share |
|---|
| Meta Ads | 78,000 | 55% |
| TikTok Ads | 45,200 | 32% |
| Google Ads | 19,300 | 13% |
How It Works
Blended Video Views sums all video view events from Meta, Google, and TikTok. Each platform has different view thresholds (Meta counts 3+ seconds, TikTok counts 2+ seconds, Google varies by format). This metric gives you a unified view of total video engagement.
When to Use
| Scenario | Action |
|---|
| Measuring video reach | Track total video consumption across platforms |
| Comparing ad formats | Evaluate video vs. static ad performance |
| Calculating CPV | Divide Spend by Video Views for cost efficiency |
| Evaluating creative | Identify which video creatives drive the most views |
| Metric | Relationship |
|---|
| Blended CPV | Spend ÷ Video Views |
| Blended ThruPlay Views | Views where video was watched to completion |
| Blended Video Views (25%) | Views reaching 25% completion |
