Blended Video Views: Total Video Ad Views Across Platforms

The total number of times your video ads were watched across all advertising platforms.

Formula

Blended Video Views = SUM ( Video Views ) across all ad platforms

Formula Components

Metric	Definition
Meta Video Views	Video views from Meta Ads campaigns
Google Video Views	Video views from Google Ads campaigns
TikTok Video Views	Video views from TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your video campaigns generated 142,500 views across platforms this week:

Platform	Views	Share
Meta Ads	78,000	55%
TikTok Ads	45,200	32%
Google Ads	19,300	13%

How It Works

Blended Video Views sums all video view events from Meta, Google, and TikTok. Each platform has different view thresholds (Meta counts 3+ seconds, TikTok counts 2+ seconds, Google varies by format). This metric gives you a unified view of total video engagement.

When to Use

Scenario	Action
Measuring video reach	Track total video consumption across platforms
Comparing ad formats	Evaluate video vs. static ad performance
Calculating CPV	Divide Spend by Video Views for cost efficiency
Evaluating creative	Identify which video creatives drive the most views

Metric	Relationship
Blended CPV	Spend ÷ Video Views
Blended ThruPlay Views	Views where video was watched to completion
Blended Video Views (25%)	Views reaching 25% completion

See all Blended Video metrics →

Blended Video Blended Video Plays

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics