Blended Video Views at 30 Seconds: Cross-Platform Engagement

Video views where at least 30 seconds of the video was watched, aggregated across all connected ad platforms.

Formula

Blended Video Views (30s) = COUNT ( Video Views ) WHERE watch_time ≥ 30 seconds

Formula Components

Metric	Definition
Meta 30s Video Views	Video views reaching 30s on Meta Ads
Google 30s Video Views	Video views reaching 30s on Google Ads
TikTok 30s Video Views	Video views reaching 30s on TikTok Ads

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your video campaigns generated 24,800 30-second views this week:

Platform	30s Views	Share
Meta Ads	14,200	57%
Google Ads	6,450	26%
TikTok Ads	4,150	17%

How It Works

This metric counts video views where the viewer watched at least 30 seconds. For videos shorter than 30 seconds, this threshold may not apply. The metric aggregates equivalent engagement signals from each platform to provide a unified view of engaged viewership.

When to Use

Scenario	Action
Measuring engagement	Identify which platforms drive the most engaged viewers
Optimizing creatives	Compare 30s views across video variants to find winners
Budget allocation	Shift spend toward platforms with higher engagement rates
Audience quality	Use as a signal of genuine interest vs. passive scrolling

Metric	Relationship
Blended Video Views (15s)	Shorter engagement threshold (15 seconds)
Blended ThruPlay Views	Completed or 15s+ views
Blended Video Views (50%)	Views reaching 50% of video duration

See all Blended Video metrics →

Blended 15s Views Blended 25% Views

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics