Blended ThruPlay Views: Cross-Platform Video Engagement

Blended ThruPlay Views measures the total number of times your video ads were watched to completion or for at least 15 seconds across all connected ad platforms.

Formula

Blended ThruPlay Views = COUNT ( Video Views ) WHERE watch_time ≥ 15s OR completed = true

Formula Components

Metric	Definition
Video Views	Individual video ad impressions that met the ThruPlay criteria
watch_time ≥ 15s	Videos watched for at least 15 seconds
completed = true	Videos watched to the end

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your video campaign ran across Meta, Google, and TikTok last week with 12,450 ThruPlay views.

Platform	ThruPlay Views	Avg. Watch Time
Meta Ads	7,200	18s
Google Ads	3,100	22s
TikTok Ads	2,150	16s
Blended Total	12,450	18.5s

How It Works

A ThruPlay view is counted when a user watches your video ad to completion or for at least 15 seconds—whichever comes first. This metric aggregates ThruPlay-equivalent views across all connected ad platforms, providing a unified view of video engagement regardless of where your ads run.

When to Use

Scenario	Action
Comparing video performance across platforms	Use blended view to see total engaged video views
Optimizing video creative	Identify which platforms drive the most ThruPlay completions
Measuring brand awareness campaigns	Track meaningful video engagement at scale
Allocating video ad budget	Shift spend toward platforms with higher ThruPlay rates

Metric	Relationship
Blended Video Views	Total video views (any duration)
Blended Video Views (100%)	Videos watched to full completion
Blended Video Views (15s)	Videos watched for at least 15 seconds

See all Blended Video metrics →

Blended Video Plays Blended 15s Views

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics