Blended ThruPlay Views measures the total number of times your video ads were watched to completion or for at least 15 seconds across all connected ad platforms.
Blended ThruPlay Views = COUNT ( Video Views ) WHERE watch_time ≥ 15s OR completed = true
| Metric | Definition |
|---|
| Video Views | Individual video ad impressions that met the ThruPlay criteria |
| watch_time ≥ 15s | Videos watched for at least 15 seconds |
| completed = true | Videos watched to the end |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your video campaign ran across Meta, Google, and TikTok last week with 12,450 ThruPlay views.
| Platform | ThruPlay Views | Avg. Watch Time |
|---|
| Meta Ads | 7,200 | 18s |
| Google Ads | 3,100 | 22s |
| TikTok Ads | 2,150 | 16s |
| Blended Total | 12,450 | 18.5s |
How It Works
A ThruPlay view is counted when a user watches your video ad to completion or for at least 15 seconds—whichever comes first. This metric aggregates ThruPlay-equivalent views across all connected ad platforms, providing a unified view of video engagement regardless of where your ads run.
When to Use
| Scenario | Action |
|---|
| Comparing video performance across platforms | Use blended view to see total engaged video views |
| Optimizing video creative | Identify which platforms drive the most ThruPlay completions |
| Measuring brand awareness campaigns | Track meaningful video engagement at scale |
| Allocating video ad budget | Shift spend toward platforms with higher ThruPlay rates |
| Metric | Relationship |
|---|
| Blended Video Views | Total video views (any duration) |
| Blended Video Views (100%) | Videos watched to full completion |
| Blended Video Views (15s) | Videos watched for at least 15 seconds |
