Blended Video Views at 75%: Cross-Platform Engagement

Blended Video Views at 75% counts video ad views where at least 75% of the video was watched—aggregated across all your connected ad platforms.

Formula

Blended Video Views (75%) = SUM ( 75% Video Views ) across Meta, Google, TikTok

Formula Components

Metric	Definition
Meta 75% Video Views	Video views reaching 75% on Meta Ads
Google 75% Video Views	Video views reaching 75% on Google Ads
TikTok 75% Video Views	Video views reaching 75% on TikTok Ads

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your video campaign generated 42,500 75% video views across all platforms last month.

Platform	75% Video Views	Total Views	Deep Engagement Rate
Meta Ads	24,000	85,000	28.2%
Google Ads	11,500	38,000	30.3%
TikTok Ads	7,000	32,000	21.9%
Blended	42,500	155,000	27.4%

How It Works

This metric aggregates 75% video views from Meta, Google, and TikTok into a single number. A view counts when someone watches at least three-quarters of your video ad. This indicates strong engagement—viewers are invested enough to watch most of your content rather than skipping early.

When to Use

Scenario	Action
Measuring deep content engagement	Track 75% views to identify videos that hold attention
Comparing creative performance	Higher 75% rates indicate more compelling content
Optimizing for consideration campaigns	Use as a benchmark for mid-funnel video effectiveness
Allocating budget across platforms	Shift spend toward platforms with higher deep engagement

Metric	Relationship
Blended Video Views (50%)	Lower engagement threshold—viewers watched half
Blended Video Views (100%)	Highest engagement—video watched to completion
Blended ThruPlay Views	15-second or completion views

See all Blended Video metrics →

Blended 50% Views Blended 100% Views

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics