Blended Video Views at 75% counts video ad views where at least 75% of the video was watched—aggregated across all your connected ad platforms.
Blended Video Views (75%) = SUM ( 75% Video Views ) across Meta, Google, TikTok
| Metric | Definition |
|---|
| Meta 75% Video Views | Video views reaching 75% on Meta Ads |
| Google 75% Video Views | Video views reaching 75% on Google Ads |
| TikTok 75% Video Views | Video views reaching 75% on TikTok Ads |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your video campaign generated 42,500 75% video views across all platforms last month.
| Platform | 75% Video Views | Total Views | Deep Engagement Rate |
|---|
| Meta Ads | 24,000 | 85,000 | 28.2% |
| Google Ads | 11,500 | 38,000 | 30.3% |
| TikTok Ads | 7,000 | 32,000 | 21.9% |
| Blended | 42,500 | 155,000 | 27.4% |
How It Works
This metric aggregates 75% video views from Meta, Google, and TikTok into a single number. A view counts when someone watches at least three-quarters of your video ad. This indicates strong engagement—viewers are invested enough to watch most of your content rather than skipping early.
When to Use
| Scenario | Action |
|---|
| Measuring deep content engagement | Track 75% views to identify videos that hold attention |
| Comparing creative performance | Higher 75% rates indicate more compelling content |
| Optimizing for consideration campaigns | Use as a benchmark for mid-funnel video effectiveness |
| Allocating budget across platforms | Shift spend toward platforms with higher deep engagement |
| Metric | Relationship |
|---|
| Blended Video Views (50%) | Lower engagement threshold—viewers watched half |
| Blended Video Views (100%) | Highest engagement—video watched to completion |
| Blended ThruPlay Views | 15-second or completion views |
