New Customer Total Other Cost: First-Time Buyer Fixed Costs

New Customer Total Other Cost measures the combined agency fees and operating expenses allocated to first-time buyer orders.

Formula

NC Total Other Cost = NC Agency Fees + NC Opex

Formula Components

Metric	Definition
NC Agency Fees	Agency costs for first-time buyer orders
NC Opex	Operating expenses for first-time buyer orders
customer_type = new_customer	Filters to first-time buyer orders

Metadata
Type	Currency
Data Source	Upstack Costs
Aggregation	Sum

Example

Your Shopify store allocated $11,000 in total other costs to 600 new customer orders.

Metric	Value
NC Agency Fees	$5,000
NC Opex	$6,000
NC Total Other Cost	$11,000

How It Works

New Customer Total Other Cost combines all fixed costs allocated to first-time buyer orders. This includes agency fees and operating expenses — the costs deducted from CM3 to calculate CM4. This metric shows the total overhead burden on acquisition orders.

When to Use

Scenario	Action
Understanding full acquisition overhead	NC Total Other Cost shows all fixed costs
Calculating NC CM4	Subtract from NC CM3 to get operating profit
Comparing customer type overhead	NC vs RC total other cost allocation
Optimizing fixed cost structure	Identify opportunities to reduce overhead

Metric	Relationship
New Customer Agency Fees	Agency component of total other cost
New Customer Opex	Opex component of total other cost
Returning Customer Total Other Cost	Fixed costs for repeat buyers

See all Contribution Margin metrics →