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New Customer Total Other Cost is the cost in the Other category that Upstack charges against first orders when it calculates New Customer CM4. It doesn’t include agency fees or opex, which have their own measures.

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Formula

NC Total Other Cost = Other order fees on new customer orders + new customer share of Recurring expenses with category Other (prorated to the date range)

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Formula Components

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How It Works

Other order fees are stored on each order, so Upstack counts them here when the order is a new customer order. Recurring expenses in the Other category aren’t tied to orders. NC Total Other Cost gets a share in proportion to new customers’ net revenue for the same date (and the same breakdown values, if you split the report by a dimension). RC Total Other Cost gets the rest. See how the split works. Variable costs can only be Marketing or Opex, so none land here.

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Example

A 30-day month with 600 new customer orders. The store charges a $0.50 Per Order fee for packaging inserts (category Other) and has a $2,000 Monthly Other expense. New customers brought in 40% of net revenue.

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When to Use

See all Contribution Margin metrics →