Pixel setup & diagnostics
- How to troubleshoot your Upstack Data pixel
- Verify your Upstack Data Shopify pixel is working
- Complete setup guide for Shopify brands
- Fix the ‘Not paired with product catalog’ error
- What is causing duplicate pixel events in my Shopify store?
No events in dashboard
- No events have ever appeared in the dashboard
- Events were flowing but suddenly stopped
- Events appear intermittently or only on certain pages
- Events are delayed by several minutes
- Dashboard shows a different store or stays at zero despite correct setup
- Events appear in an incognito window but not your browser
Events missing at destination
- Destination shows ‘Disconnected’ or ‘Not Connected’
- Destination was working but stopped with an ‘Auth Error’ or ‘Token Expired’
- Events are delivered but the destination reports 0 conversions or a low match rate
- Some events are delivered, but the event count is much lower than expected
- EMQ (Event Match Quality) score is low or declining
- Why is my Facebook Advanced Matching score low?
Attribution mismatch
- Upstack shows more (or fewer) conversions than Meta Ads Manager
- Revenue in Upstack doesn’t match Shopify order totals
- Conversions are attributed to the wrong day
- Upstack shows higher event counts than the destination
- Missing sales in Facebook reports
- Facebook reports more sales than Shopify
- Why turn off Facebook and Instagram data sharing?
Duplicate events
- The same purchase event appears twice with identical order details
- PageView or AddToCart events are doubled on certain pages
Data stopped syncing
- Shopify order and customer data is stale or missing recent orders
- Ad spend data from Meta or Google Ads is not updating
- Webhook events from Shopify have stopped
- Source shows ‘Connected’ but no new data is flowing
Tracking FAQ
- How does Upstack Data track conversion events?
- Can I get TikTok attribution in Upstack Data?
- Using UTM tags in dynamic product ads
- How to connect marketing channels
- My data isn’t showing correctly
- I can’t see my ads account in Upstack Data
Account & billing FAQ
More troubleshooting
- Integration connection errors and disconnections
- Troubleshooting: Pixel stuck on “Waiting for first events”
- “Server Sending Modified FBC Value” in Events Manager
- “Low Rate of Pixel Events Covered by Conversions API” in Meta Events Manager
- Why is my Meta EMQ Panel Showing Zeros (0.0/10)?
- Frequently Asked Questions
- Support