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Returning Customer Total Other Cost measures the combined agency fees and operating expenses allocated to repeat buyer orders.

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Formula

RC Total Other Cost = RC Agency Fees + RC Opex

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Formula Components

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Example

Your Shopify store allocated $12,000 in total other costs to 900 returning customer orders.

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How It Works

Returning Customer Total Other Cost combines all fixed costs allocated to repeat buyer orders. This includes agency fees and operating expenses — the costs deducted from CM3 to calculate CM4. Typically, RC Total Other Cost per order is lower than NC because retention requires less agency involvement.

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When to Use

See all Contribution Margin metrics →