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Total Events counts every tracked interaction captured by the Upstack Pixel, including page views, product views, add to carts, checkouts, and purchases.

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Formula

Total Events = COUNT ( All Events )

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Formula Components

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Example

Your store tracked 127,450 total events in July across all event types.

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How It Works

Total Events aggregates all tracked interactions captured by the Upstack Pixel. This includes standard e-commerce events (page views, product views, add to carts, checkouts, purchases) plus any custom events you’ve configured. Use this metric to monitor tracking health and overall site engagement.

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When to Use

See all Engagement metrics →