Total Events counts every tracked interaction captured by the Upstack Pixel, including page views, product views, add to carts, checkouts, and purchases.
Total Events = COUNT ( All Events )
| Metric | Definition |
|---|
| All Events | Every tracked interaction captured by the Upstack Pixel |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Count |
Example
Your store tracked 127,450 total events in July across all event types.
| Event Type | Count | % of Total |
|---|
| Page Views | 89,000 | 69.8% |
| View Contents | 24,500 | 19.2% |
| Add to Carts | 8,750 | 6.9% |
| Initiate Checkouts | 3,450 | 2.7% |
| Purchases | 1,750 | 1.4% |
How It Works
Total Events aggregates all tracked interactions captured by the Upstack Pixel. This includes standard e-commerce events (page views, product views, add to carts, checkouts, purchases) plus any custom events you’ve configured. Use this metric to monitor tracking health and overall site engagement.
When to Use
| Scenario | Action |
|---|
| Monitoring tracking health | Sudden drops indicate pixel or site issues |
| Measuring engagement volume | Track overall interaction trends over time |
| Validating pixel installation | Confirm events are firing after setup changes |
| Capacity planning | Understand event volume for quota management |
| Metric | Relationship |
|---|
| Page Views | Largest component of total events |
| View Contents | Product view events included in total |
| Purchases | Conversion events included in total |
