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Average Page Visits per Session measures the total number of page loads per session, including repeat visits to the same page.

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Formula

Avg Page Visits per Session = Page Visits ÷ Sessions

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Formula Components

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Example

A skincare brand analyzing their collection page performance sees 8.3 average page visits per session during a product launch week.

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How It Works

This metric counts every page load event during a session, including when visitors return to pages they’ve already viewed. A shopper who views a product page, goes to the cart, then returns to the product page counts as 3 page visits. This differs from Page Views per Session which counts only unique pages.

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When to Use

See all Engagement metrics →