Add to Carts Value measures the total monetary value of all products added to shopping carts.
Add to Carts Value = SUM ( Add to Cart Event Values )
| Metric | Definition |
|---|
| Add to Cart Event Values | Product price multiplied by quantity for each add-to-cart event |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel |
| Aggregation | Sum |
Example
Your store tracked 1,521 add-to-cart events in January with varying product values.
| Product Category | Add to Carts | Avg Value | Total Value |
|---|
| Premium Items | 312 | $89.00 | $27,768 |
| Core Products | 847 | $45.00 | $38,115 |
| Accessories | 362 | $18.00 | $6,516 |
| Total | 1,521 | — | $72,399 |
How It Works
Add to Carts Value sums the monetary value of each add-to-cart event. The Upstack Pixel captures the product price and quantity when visitors add items to cart, calculating value as price × quantity for each event.
When to Use
| Scenario | Action |
|---|
| Revenue potential analysis | Forecast potential revenue from cart intent |
| Product merchandising | Identify which products drive highest cart value |
| Promotion effectiveness | Compare value impact of discounts vs. full price |
| Segment comparison | Analyze cart value by traffic source or audience |
| Metric | Relationship |
|---|
| Add to Carts | Count of cart additions (volume) |
| Add to Cart Rate | Conversion rate to cart |
| Initiate Checkouts Value | Value progressing to checkout |
| Cart Abandonment Rate | Percentage of cart value lost |
