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Session View Product Rate measures the percentage of sessions where visitors viewed at least one product detail page, indicating overall product discovery effectiveness.

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Formula

Session View Product Rate = ( Sessions with Product View ÷ Total Sessions ) × 100

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Formula Components

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Example

Your store had 8,500 total sessions in June, with 5,100 sessions including at least one product view, producing a 60% Session View Product Rate.

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How It Works

Session View Product Rate counts unique sessions where the visitor viewed at least one product detail page, then divides by total sessions. Unlike PV to VC Rate which measures page-level conversion, this metric measures session-level engagement—whether a visitor explored any products during their visit.

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When to Use

See all Engagement metrics →