Add to Cart Rate measures the percentage of product page views that result in an add-to-cart action.
Add to Cart Rate = ( Add to Carts ÷ View Contents ) × 100
| Metric | Definition |
|---|
| Add to Carts | Total add-to-cart events tracked |
| View Contents | Total product detail page views |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Upstack Pixel |
| Aggregation | Ratio |
Example
Your product pages received 8,450 view content events in January, resulting in 1,521 add-to-cart actions.
| Metric | Value | Calculation |
|---|
| View Contents | 8,450 | Product page views tracked |
| Add to Carts | 1,521 | Items added to cart |
| Add to Cart Rate | 18.0% | (1,521 ÷ 8,450) × 100 |
How It Works
Add to Cart Rate calculates the conversion between product discovery and purchase intent. The Upstack Pixel tracks view content events when visitors land on product pages and add-to-cart events when they click the add-to-cart button.
When to Use
| Scenario | Action |
|---|
| Product page optimization | Compare rates across products to identify high/low performers |
| A/B testing | Measure impact of price, imagery, or copy changes |
| Seasonal analysis | Track intent changes during promotions or holidays |
| Funnel diagnostics | Identify drop-off between viewing and carting |
| Metric | Relationship |
|---|
| Add to Carts | Numerator — total cart additions |
| View Contents | Denominator — product page views |
| ATC to IC Rate | Next funnel step — cart to checkout |
| Add to Carts Value | Monetary value of items added |
