Cost per View Content measures how much you spend on advertising to generate each product page view event.
| Metric | Definition |
|---|
| Channel Spend | Total advertising spend across all channels |
| View Contents | Total product page view events |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel |
| Aggregation | Ratio |
Example
Your store spent $3,000 on advertising last week and generated 15,000 view content events.
| Metric | Value | Calculation |
|---|
| Channel Spend | $3,000 | Total ad spend |
| View Contents | 15,000 | Product page views |
| Cost per View Content | $0.20 | $3,000 ÷ 15,000 |
How It Works
Cost per View Content divides your total advertising spend by the number of product page views. This metric helps you understand how efficiently your ad spend drives product discovery. Lower values indicate more efficient top-of-funnel engagement.
When to Use
| Scenario | Action |
|---|
| Evaluating awareness campaigns | Compare CPVC across campaigns targeting product discovery |
| Optimizing top-of-funnel spend | Reduce CPVC by improving ad relevance |
| Budget allocation | Prioritize channels with lower CPVC for awareness goals |
| Creative testing | Measure which ad creatives drive the most efficient views |
| Metric | Relationship |
|---|
| View Contents | Denominator in this calculation |
| Channel Spend | Numerator in this calculation |
| Cost per Add to Cart | Next step in funnel efficiency |
