Sign Up Value measures the total monetary value assigned to sign up events on your site.
Sign Up Value = SUM ( Sign Up Event Values )
| Metric | Definition |
|---|
| Sign Up Event Values | Value assigned to each sign up event when tracked by the pixel |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel |
| Aggregation | Sum |
Example
Your site tracked 847 sign up events in January with assigned values based on registration type.
| Registration Type | Sign Ups | Avg Value | Total Value |
|---|
| Newsletter | 524 | $5.00 | $2,620 |
| Account Creation | 256 | $25.00 | $6,400 |
| Premium Trial | 67 | $75.00 | $5,025 |
| Total | 847 | — | $14,045 |
How It Works
Sign Up Value sums the monetary value assigned to each sign up event. The Upstack Pixel captures the value property when a sign up event fires. You define the value in your tracking implementation based on the registration type or estimated lead worth.
When to Use
| Scenario | Action |
|---|
| Lead value analysis | Quantify registration pipeline in monetary terms |
| Channel ROI | Compare sign up value generated by traffic source |
| Campaign optimization | Identify which campaigns drive highest-value registrations |
| Funnel value tracking | Monitor total value entering your registration funnel |
| Metric | Relationship |
|---|
| Sign Ups | Count of sign up events (volume) |
| Cost per Sign Up | Acquisition cost for each sign up |
| Lead Value | Value of lead generation events |
| Complete Registration Value | Value of completed registrations |
