View Contents Value: Product View Revenue

Total monetary value associated with product detail page views tracked by the Upstack pixel.

Formula

View Contents Value = SUM ( View Content Event Values )

Formula Components

Metric	Definition
View Content Event Values	Monetary value attributed to each product view event

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your summer collection pages generated $127,400 in attributed view value last month:

Product Category	View Value	Views	Avg Value/View
Dresses	$48,200	12,400	$3.89
Accessories	$34,100	9,800	$3.48
Footwear	$28,600	6,200	$4.61
Swimwear	$16,500	4,100	$4.02

Footwear has the highest value per view, indicating visitors viewing those products convert at higher order values.

How It Works

View Contents Value sums the monetary value attributed to each product view event. This captures the downstream revenue impact of product page engagement. Higher values indicate that visitors viewing those products tend to complete purchases with larger order totals.

When to Use

Scenario	Action
Evaluating product page quality	Compare view values across product categories
Prioritizing merchandising	Feature products with highest view-to-value ratios
Assessing traffic quality	Higher view value suggests qualified visitors
Campaign optimization	Target audiences driving high-value product views

Metric	Relationship
View Contents	Count of events (this metric sums their values)
Cost per View Content	Ad spend efficiency per view event
Add to Carts	Next funnel step after product views
Conversion Value	Total revenue from completed conversions

See all Engagement metrics →

Cost per VC Add to Carts

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics