Average View Contents per Session measures how many product detail pages visitors view in a typical session—indicating browsing depth across your catalog.
Avg View Contents per Session = View Contents ÷ Sessions
| Metric | Definition |
|---|
| View Contents | Total product detail page views |
| Sessions | Unique visitor sessions on your site |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Ratio |
Example
A home decor store had 8,420 product views across 3,200 sessions last week:
| Channel | View Contents | Sessions | Avg VC/Session |
|---|
| Organic Search | 4,200 | 1,400 | 3.0 |
| Paid Social | 2,800 | 1,200 | 2.3 |
| Email | 1,420 | 600 | 2.4 |
How It Works
Divides total View Content events by sessions. Higher values indicate visitors actively exploring multiple products rather than bouncing after one.
When to Use
| Scenario | Action |
|---|
| Catalog engagement low | Improve product discovery and recommendations |
| Comparing traffic sources | Identify channels bringing engaged browsers |
| Testing site navigation | Measure if changes increase product exploration |
| Evaluating merchandising | Check if collections drive cross-browsing |
| Metric | Relationship |
|---|
| View Contents | Numerator—total product views |
| Unique Sessions | Denominator—total sessions |
| Avg Page Views per Session | Similar depth metric for all pages |
