Average View Contents per Session: Product Browsing Depth

Average View Contents per Session measures how many product detail pages visitors view in a typical session—indicating browsing depth across your catalog.

Formula

Avg View Contents per Session = View Contents ÷ Sessions

Formula Components

Metric	Definition
View Contents	Total product detail page views
Sessions	Unique visitor sessions on your site

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Ratio

Example

A home decor store had 8,420 product views across 3,200 sessions last week:

Channel	View Contents	Sessions	Avg VC/Session
Organic Search	4,200	1,400	3.0
Paid Social	2,800	1,200	2.3
Email	1,420	600	2.4

Organic search visitors browse 30% more products, signaling stronger purchase intent.

How It Works

Divides total View Content events by sessions. Higher values indicate visitors actively exploring multiple products rather than bouncing after one.

When to Use

Scenario	Action
Catalog engagement low	Improve product discovery and recommendations
Comparing traffic sources	Identify channels bringing engaged browsers
Testing site navigation	Measure if changes increase product exploration
Evaluating merchandising	Check if collections drive cross-browsing

Metric	Relationship
View Contents	Numerator—total product views
Unique Sessions	Denominator—total sessions
Avg Page Views per Session	Similar depth metric for all pages

See all Engagement metrics →

Custom Events Avg PV per Session

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics