Initiate Checkouts Value measures the total monetary value associated with all checkout initiation events.
Initiate Checkouts Value = SUM ( Initiate Checkout Event Values )
| Metric | Definition |
|---|
| Initiate Checkout Event Values | The cart value at the time of each checkout initiation |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel |
| Aggregation | Sum |
Example
Your store had 500 initiate checkout events last week with varying cart values.
| Event | Cart Value |
|---|
| Checkout 1 | $85.00 |
| Checkout 2 | $125.00 |
| Checkout 3 | $45.00 |
| … | … |
| Total (500 events) | $42,500 |
How It Works
Initiate Checkouts Value sums the cart value from each checkout initiation event tracked by the Upstack Pixel. This metric represents the total potential revenue from visitors who reached checkout. Compare this to actual revenue to understand checkout abandonment impact.
When to Use
| Scenario | Action |
|---|
| Measuring checkout intent | Track total potential revenue entering checkout |
| Calculating abandonment loss | Subtract completed revenue to find abandoned value |
| Evaluating campaign value | Compare intent value across traffic sources |
| Forecasting revenue | Use checkout value as a leading indicator |
| Metric | Relationship |
|---|
| Initiate Checkouts | Count of events that contribute to this value |
| Add to Cart Value | Earlier funnel value metric |
| Conversion Value | Final conversion value to compare |
