Total monetary value associated with button click events tracked by the Upstack pixel.
Click Button Value = SUM ( Click Button Event Values )
| Metric | Definition |
|---|
| Click Button Event Values | Monetary value attributed to each button click event |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel |
| Aggregation | Sum |
Example
Your marketing landing pages generated $84,200 in attributed click button value last month:
| Button Type | Click Value | Clicks | Avg Value/Click |
|---|
| Buy Now | $42,800 | 8,200 | $5.22 |
| Add to Cart | $24,100 | 5,400 | $4.46 |
| Learn More | $11,600 | 3,800 | $3.05 |
| Quick View | $5,700 | 2,100 | $2.71 |
How It Works
Click Button Value sums the monetary value attributed to each button click event tracked via the Upstack pixel. This captures the downstream revenue impact of specific button interactions. Higher values indicate that visitors clicking those buttons tend to complete purchases with larger order totals.
When to Use
| Scenario | Action |
|---|
| Evaluating CTA effectiveness | Compare click values across different button types |
| Prioritizing page layout | Feature buttons with highest click-to-value ratios |
| Assessing traffic quality | Higher click value suggests qualified visitors |
| Campaign optimization | Target audiences driving high-value button interactions |
| Metric | Relationship |
|---|
| Custom Events | Button clicks are tracked as custom events |
| View Contents Value | Product view value (similar value metric) |
| Add to Carts Value | Cart addition value (similar value metric) |
| Conversion Value | Total revenue from completed conversions |
