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Total monetary value associated with button click events tracked by the Upstack pixel.

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Formula

Click Button Value = SUM ( Click Button Event Values )

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Formula Components

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Example

Your marketing landing pages generated $84,200 in attributed click button value last month: “Buy Now” buttons generate the highest value per click, indicating visitors who click them convert at higher order values.

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How It Works

Click Button Value sums the monetary value attributed to each button click event tracked via the Upstack pixel. This captures the downstream revenue impact of specific button interactions. Higher values indicate that visitors clicking those buttons tend to complete purchases with larger order totals.

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When to Use

See all Engagement metrics →