Initiate Checkouts counts the number of times visitors begin the checkout process by loading the checkout page.
Initiate Checkouts = COUNT ( Checkout Page Loads )
| Metric | Definition |
|---|
| Checkout Page Loads | Number of times the checkout page is loaded by visitors |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Count |
Example
Your store had 3,247 checkout initiations in April, up from 2,891 in March.
| Week | Initiate Checkouts | Change |
|---|
| Week 1 | 782 | — |
| Week 2 | 845 | +8.1% |
| Week 3 | 801 | −5.2% |
| Week 4 | 819 | +2.2% |
How It Works
The Upstack Pixel fires an event each time a visitor loads your checkout page. Initiate Checkouts counts these events to measure how many visitors reach the checkout step, regardless of whether they complete a purchase.
When to Use
| Scenario | Action |
|---|
| Measuring checkout funnel performance | Compare Initiate Checkouts to purchases to calculate checkout completion rate |
| Evaluating cart abandonment | High initiations with low purchases indicates checkout friction |
| Assessing ad campaign quality | Campaigns driving more checkout initiations show stronger purchase intent |
| A/B testing cart changes | Track if cart modifications improve checkout initiation rates |
| Metric | Relationship |
|---|
| Add to Carts | Precedes checkout initiation in the funnel |
| Purchases | Measures completed conversions from checkout |
| View Contents | Earlier funnel stage showing product interest |
