Initiate Checkouts: Track Checkout Intent

Initiate Checkouts counts the number of times visitors begin the checkout process by loading the checkout page.

Formula

Initiate Checkouts = COUNT ( Checkout Page Loads )

Formula Components

Metric	Definition
Checkout Page Loads	Number of times the checkout page is loaded by visitors

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your store had 3,247 checkout initiations in April, up from 2,891 in March.

Week	Initiate Checkouts	Change
Week 1	782	—
Week 2	845	+8.1%
Week 3	801	−5.2%
Week 4	819	+2.2%

How It Works

The Upstack Pixel fires an event each time a visitor loads your checkout page. Initiate Checkouts counts these events to measure how many visitors reach the checkout step, regardless of whether they complete a purchase.

When to Use

Scenario	Action
Measuring checkout funnel performance	Compare Initiate Checkouts to purchases to calculate checkout completion rate
Evaluating cart abandonment	High initiations with low purchases indicates checkout friction
Assessing ad campaign quality	Campaigns driving more checkout initiations show stronger purchase intent
A/B testing cart changes	Track if cart modifications improve checkout initiation rates

Metric	Relationship
Add to Carts	Precedes checkout initiation in the funnel
Purchases	Measures completed conversions from checkout
View Contents	Earlier funnel stage showing product interest

See all Engagement metrics →

Add to Carts Value Cost per IC

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics