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Add to Carts counts the total number of times visitors add products to their shopping cart.

Formula

Add to Carts = COUNT ( Add to Cart Events )

Formula Components


Example

Your store tracked add-to-cart activity across product categories in January.

How It Works

Add to Carts counts every add-to-cart event fired by the Upstack Pixel. Each click on an “Add to Cart” button triggers one event, regardless of quantity selected. Multiple adds of the same product by the same visitor count as separate events.

When to Use


See all Engagement metrics →