Add to Carts counts the total number of times visitors add products to their shopping cart.
Add to Carts = COUNT ( Add to Cart Events )
| Metric | Definition |
|---|
| Add to Cart Events | Each instance a visitor clicks “Add to Cart” on a product |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Sum |
Example
Your store tracked add-to-cart activity across product categories in January.
| Product Category | Add to Carts | % of Total |
|---|
| Apparel | 623 | 41% |
| Accessories | 412 | 27% |
| Footwear | 298 | 20% |
| Home Goods | 188 | 12% |
| Total | 1,521 | 100% |
How It Works
Add to Carts counts every add-to-cart event fired by the Upstack Pixel. Each click on an “Add to Cart” button triggers one event, regardless of quantity selected. Multiple adds of the same product by the same visitor count as separate events.
When to Use
| Scenario | Action |
|---|
| Funnel analysis | Measure volume entering the purchase funnel |
| Product performance | Identify top products by cart additions |
| Traffic quality | Compare cart actions across channels |
| Trend monitoring | Track daily/weekly cart activity patterns |
| Metric | Relationship |
|---|
| Add to Cart Rate | Conversion rate from views to cart |
| Add to Carts Value | Monetary value of cart additions |
| View Contents | Product views preceding cart actions |
| Initiate Checkouts | Next funnel step after cart |
