Blended Unique Clicks counts the number of distinct people who clicked your ads at least once, aggregated across all advertising platforms.
Blended Unique Clicks = COUNT DISTINCT ( Users ) WHERE clicked = true ACROSS all platforms
| Metric | Definition |
|---|
| Unique Users | Distinct people who interacted with ads across all platforms |
| clicked = true | Filters to users who clicked at least one ad |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Count Distinct |
Example
Your campaigns reached 8,420 unique clickers in March across all platforms.
| Platform | Impressions | Total Clicks | Unique Clicks |
|---|
| Meta | 125,000 | 3,200 | 2,850 |
| Google | 89,000 | 2,100 | 1,920 |
| TikTok | 156,000 | 4,500 | 3,650 |
| Blended | 370,000 | 9,800 | 8,420 |
How It Works
Each platform reports unique clicks by deduplicating users who clicked multiple times. Blended Unique Clicks aggregates these counts across Meta, Google, and TikTok to show total unique engagement.
When to Use
| Scenario | Action |
|---|
| Measuring true engagement | Compare unique clicks vs total clicks to gauge repeat interest |
| Evaluating creative quality | High unique-to-total ratio indicates broad appeal |
| Assessing audience saturation | Declining unique clicks may signal audience fatigue |
| Budget allocation | Shift spend to platforms with more unique clickers |
| Metric | Relationship |
|---|
| Blended Clicks | Total clicks including repeats from same user |
| Blended Unique CTR | Percentage of impressions resulting in unique clicks |
| Blended Cost per Unique Click | Average cost to acquire each unique clicker |
