Blended Link CTR measures the percentage of impressions that resulted in a link click across all your advertising channels.
Blended Link CTR = ( Blended Link Clicks ÷ Blended Impressions ) × 100
| Metric | Definition |
|---|
| Blended Link Clicks | Total link clicks across Meta, Google, and TikTok ads |
| Blended Impressions | Total impressions across all advertising channels |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns delivered 3,200,000 impressions and 28,800 link clicks across all channels last month:
| Metric | Value |
|---|
| Blended Impressions | 3,200,000 |
| Blended Link Clicks | 28,800 |
| Blended Link CTR | 0.90% |
How It Works
Blended Link CTR aggregates link clicks and impressions from Meta, Google, and TikTok, then calculates the overall link click-through rate. Unlike standard CTR which includes all clicks, Link CTR focuses specifically on clicks that direct users to a destination URL.
When to Use
| Scenario | Action |
|---|
| Measuring ad-to-site traffic efficiency | Compare link CTR to standard CTR |
| Optimizing landing page campaigns | Target 0.5-1.5% link CTR benchmarks |
| Evaluating creative performance | Identify which ads drive more link clicks |
| Budget allocation | Prioritize channels with higher link engagement |
| Metric | Relationship |
|---|
| Blended Link Clicks | Numerator in Link CTR calculation |
| Blended Impressions | Denominator in Link CTR calculation |
| Blended CTR | Includes all clicks, not just link clicks |
