Blended Link CTR: Link Click-Through Rate Across All Channels

Blended Link CTR measures the percentage of impressions that resulted in a link click across all your advertising channels.

Formula

Blended Link CTR = ( Blended Link Clicks ÷ Blended Impressions ) × 100

Formula Components

Metric	Definition
Blended Link Clicks	Total link clicks across Meta, Google, and TikTok ads
Blended Impressions	Total impressions across all advertising channels

Metadata
Type	Percentage
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your campaigns delivered 3,200,000 impressions and 28,800 link clicks across all channels last month:

Metric	Value
Blended Impressions	3,200,000
Blended Link Clicks	28,800
Blended Link CTR	0.90%

How It Works

Blended Link CTR aggregates link clicks and impressions from Meta, Google, and TikTok, then calculates the overall link click-through rate. Unlike standard CTR which includes all clicks, Link CTR focuses specifically on clicks that direct users to a destination URL.

When to Use

Scenario	Action
Measuring ad-to-site traffic efficiency	Compare link CTR to standard CTR
Optimizing landing page campaigns	Target 0.5-1.5% link CTR benchmarks
Evaluating creative performance	Identify which ads drive more link clicks
Budget allocation	Prioritize channels with higher link engagement

Metric	Relationship
Blended Link Clicks	Numerator in Link CTR calculation
Blended Impressions	Denominator in Link CTR calculation
Blended CTR	Includes all clicks, not just link clicks

See all Blended Clicks metrics →

Blended CTR Blended Outbound CTR

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics